Aerosoft Share Their Thoughts on Add-on Pricing | A330X

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In a post to the Aerosoft forums, one of the users posted a question asking how much the Aerosoft A330X will cost, he was met with a extended response from Community Manager Mathijs Kok that didn’t only cover the cost of the A330 but also went into depth about the approach Aerosoft takes to price their addons.

He wrote: “Exact pricing is not set, but we estimate around the $50 (plus vat when applicable). There is a remarkable increase in the price of many add-ons at this moment, one we do not understand. Some simple to medium complexity aircraft are in the $40+ nouveau now, other projects go way over $100.  That all pretty new and we are not too happy about that. Of course, financially it is great for us because we got the distribution channels all working great and even at higher prices we’ll still sell well while making more money.

For the hobby, however, it is not very good news. What 16-year-old kid can buy a $120 aircraft? That means an increased risk of piracy, that means more protection (that is expensive to include and hellishly expensive to support), it also means that retailers no longer want the boxes. That last one is pretty bad as boxes are a fantastic way to introduce new people to the hobby, the moment boxes were gone from the US market (around 8 years ago), overall sales to the US market dropped by 45% in 3 years. Only the release of FSX on STEAM halted that decline.

I (we as Aerosoft) feel that there should be a good relation between the price and what you buy. Our CRJ should be twice as ‘good’ as a CRJ costing half as much and one that costs double better de damned good to be worth the money. Now we are in a comfortable position being the largest add-on producer and publisher. Aerosoft does not depend on one single release to continue to grow or even continue to operate. I fully understand a small company with just one or two products on the market is tempted to explore what the customer is willing to buy and unfortunately many people simply believe a $50 add-on is double as good as a $25 add-on. So chances are great that the $25 add-on will be more expensive soon to avoid that pit.That why even though the A330 might be many times more advanced as other add-ons of the same price it’s not likely we’ll seek the highest price ranges. Not our style. Just as we will sell the product as one buy for all simulators and without online activation. We can only hope customers will see value where it is.

That why even though the A330 might be many times more advanced as other add-ons of the same price it’s not likely we’ll seek the highest price ranges. Not our style. Just as we will sell the product as one buy for all simulators and without online activation. We can only hope customers will see value where it is.

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